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The brand’s Retinol + HPR Ceramide Capsules Serum illustrates the benefits of easy-to-use sealed capsule technology.
April 15, 2025
By: Lianna Albrizio
Associate Editor
Elizabeth Arden is taking a bite out of retinol scaries with its new smarter retinol campaign. The brand’s new multi-channel campaign, “SmarterRetinol,” created in partnership with agency Terri & Sandy, showcases Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum through the analogy of a rotting apple. It aims to illustrate the benefits of sealed capsule technology in delivering superior skincare results with a simple twist. “Retinol has been around forever...
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